Product Usage Categories Essay Example | Topics and Well Written Essays - 250 words

Product Usage Categories - Essay Example They therefore have conventional and definite market a feature that makes specific producers to compete for the definite demand. Such products as bread and butter or margarine are complementary products since the purchase of bread necessitates the purchase of either margarine or butter, these falls under the food category. Additionally, the purchase of sugar under the same category necessitates the subsequent purchase of either tea lives or any other beverages. Under the same category, such goods as Pepsi cola and coca cola among other forms of fruit juices are substitution products since the purchase of one brand of a soft drink invalidates the purchase of the other. Such products therefore survive on the relative markets they build for themselves and must carry out independent marketing to win over the market. This is unlike the case with complementary goods in which the advert of a margarine must couple the advert of bread. Complimentary products are not competitors in the market while substitution goods compete for the same market thereby making the marketing mix components such as price important in thei r marketing strategies (Tabbush,

Politics Essay Example | Topics and Well Written Essays - 1000 words

Politics - Essay Example In the article by Nicholas Kristof (2010) â€Å"Poverty and the Pill† it is shown that African women do not even think that they are able not to get pregnant all the time. Those desperate women looking on us from the website scare off American or European women, which can make their own choice whether to give birth to their children or not. There is an option of financing of this continent and make childbirth control possible there, but this decision in Africa depends not only on a woman, but also on her husband, which does not want to prevent his children from coming into this world. An incredible rate of poverty makes these women suffer from a constant process of child producing. Therefore, it is possible to stop poverty in Africa and there is no need to make it grow even more intensely in case of a constant process of childbirth giving by the African women. Video lecture Therefore, in order to deal with poverty there is a need to make numerous attempts globally and find rea l heroes, which are able to deal with poverty. Jacqueline Novogratz is one of those strong-willed persons, enabled to deal with poverty, to open their hearts and to help weaker people to live a normal life. It is worth remembering that poverty is involuntarily living under conditions, when there is a lack of resources, which are necessary for our daily lives, such as food, shelter and clothes. Jacqueline Novogratz tells her story about a different capitalism and she lived in Africa in order to see what poverty is from within. She learned very important lessons from staying with people from Africa. Firstly, it is worth remembering that â€Å"Dignity is more important for the human spirit than wealth†. She builds up her policy of charity on very important principles, such as tolerance, patience and understanding. Every human being wants to be heard by another human being. Mutual understanding and listening depends on a special attention to every human being on the Earth. Novogr atz is not framed by social status of Africans, she is beyond this context and she underlines that relations among humans should be based on humane attitudes among different members of the global society. This is a powerful woman, who realizes the necessity of providing people not with charity, but with a real support, to create a team spirit among them and to enable them to become successful businesswomen. Therefore, Novogratz implements a practical approach to solving the problems of poverty. The second lesson, she claims, is that â€Å"Traditional charity and aid alone will not solve the problems of poverty† and the third lesson outlines that â€Å"The markets alone will not solve the problem of poverty†. Novogratz makes an emphasis on the personal contact with poor people, on readiness to listen to the needs of those people and be able to treat them patiently and with a great tolerance. Donation and philanthropy should be united at the micro level. Moreover, she ma naged to develop Acumen fund, investing in profit and non-profit organizations. South Asian and East Africa gains many benefits from having an opportunity to build their own businesses and have an ability to become independent individuals. Management and strategic support from Acumen fund is available for poor people from Africa and Asia. It is really hard to find those entrepreneurs, which are open to commitment to a personal success and their services. There is a need for a strong belief